Supercharging Programmatic.
Lamark’s proprietary VIPE™ platform reaches targeted prospects across multiple screens sequentially with precision – from televisions through desktop and mobile devices. Unlock unique placement capabilities for stacked targeting that improves impact and efficiency, delivering superior results compared to other programmatic and CTV solutions in the market.
This breakthrough in digital advertising enables a more effective and efficient way to acquire incremental new customers with frequency across their journey on different devices, all in a single integrated platform that matches highly targeted audiences with curated media placements to drive better outcomes at lower costs with higher incrementality.
The Opportunity.
Today’s digital consumption environment brings incredible opportunity for brands to reach new customers.
HOURS PER DAY
8:02
Daily time spent with digital media for U.S. adults
DEVICES PER HOUSEHOLD
17
Average number of connected devices in U.S. Households
STREAMED VIA CONNECTED TV
80%
Of U.S. A25-54 streamed content via Connected TV in 2024
The Problem.
However, navigating the landscape to reach those consumers has become difficult for marketers.
Inflated Costs
Massive amount of companies involved have increased downstream costs for advertisers.
Lack of Transparency
No insight for brands on the quality of
screens & content they appear on.
Complexity & Confusion
Fragmentation has resulted in a crowded system that blurs lines on how dollars are actually spent.
Introducing VIPE™
Efficiency Impact
Confidently invest across- platforms, achieving industry leading costs savings. Our partners unlock improved rates and better effectiveness.
Transparent Placement
Reach your top prospects across all of their screens – with full line of sight into platforms and placement of your ads.
Integrated Solution
Manage all activity through just one platform with unique vertically integrated capability on both quality and cost – with performance measurement.
How It Works.
Prospecting
Highly targeted prospects watch your ad on large-format TVs while viewing content live.
Engagement
Follow up with viewers sequentially through video and audio across their different devices, prompting brand recall, journey and traffic.
Activation
Retarget those that have watched ads and/or engaged through rich media, display and video to drive conversion both online and in-store.
The VIPE Difference.
Precision-targeted programmatic advertising that drives customer journey.
Sequential messaging can be strategically executed across different devices to optimize outcomes. This new customer acquisition engine drives the sales funnel using high-accuracy targeting on the front-end paired with curated placement.
Televisions
Connected TV
Build Awareness
Mobile
Online Video
Drive Consideration
Desktop
Retargeting Ads
Generate Conversions
Direct to publisher integrations offer unapparelled control and efficiency benefits while providing access to to high quality content distributiors
CTV/OTV
700+ Publishers/Apps
Web + Mobile
Thousands of Websites and Apps
Streaming Audio
Access To Leading Platforms
control & efficiency