Supercharging Media Performance.
Lamark’s proprietary VIPE™ digital platform reaches targeted prospects across multiple screens sequentially with precision – from televisions through desktop and mobile devices. Unlock unique placement capabilities for stacked targeting that improves impact and efficiency, delivering superior results to meet your marketing or business objectives like nothing else on the market.
This breakthrough in digital advertising enables a more effective and efficient way to acquire incremental new customers with frequency across their journey on different devices, all in a single integrated platform that matches highly targeted audiences with curated media placements to drive better outcomes at lower costs with higher incrementality.
Introducing VIPE™
Efficiency Impact
Confidently invest across- platforms, achieving industry leading costs savings. Our partners unlock improved rates and better effectiveness.
Transparent Placement
Reach your top prospects across all of their screens – with full line of sight into platforms and placement of your ads.
Integrated Solution
Manage all activity through just one platform with unique vertically integrated capability on both quality and cost – with performance measurement.
The Opportunity.
Today’s digital environment brings the incredible opportunity to reach customers however they consume content.
HOURS PER DAY
8:02
Consumers spend more time than ever engaged with content on their screens
DEVICES PER HOUSEHOLD
17
Average number of connected devices in U.S. Households
STREAMED VIA CONNECTED TV
80%
Of U.S. A25-54 streamed content via Connected TV in 2024
The Problem.
Standard marketing platforms do not engage consumers sequentially across their household, in a way that feels native.
Inflated Costs
Massive amount of companies involved have increased downstream costs for advertisers.
Lack of Transparency
No insight for brands on the quality of
screens & content they appear on.
Complexity & Confusion
Fragmentation has resulted in a crowded system that blurs lines on how dollars are actually spent.
How It Works.
Prospecting
Highly targeted prospects watch your ad on large-format TVs while viewing content live.
Engagement
Follow up with viewers sequentially through video and audio across their different devices, prompting brand recall, journey and traffic.
Activation
Retarget those that have watched ads and/or engaged through rich media, display and video to drive conversion both online and in-store.
Data-Driven Audience Targeting.
VIPE reaches highly active audiences that are most likely to engage for conversion. Our platform leverages a comprehensive suite of demographic, behavioral and contextual data to enhance targeting with precision.
Demographic & Lifestyle:
Segment by age, gender, income, occupation, hobbies and interests.
Behavioral & Intent Signals:
Analyze online and behavior to identify purchase intent and engagement patterns.
Location & Movement:
Incorporate location visitation information to target users based on physical behavior.
Contextual & Semantic:
Ensure that ads appear alongside relevant, targeted and brand-safe content.
The VIPE Difference.
Precision-targeted programmatic advertising that drives customer journey.
Sequential messaging can be strategically executed across different devices to optimize outcomes with frequency. This customer acquisition engine drives your new sales funnel leveraging high accuracy targeting on the front-end paired with curated placement for better outcomes.
Televisions
Connected TV
Build Awareness
Mobile
Online Video
Drive Consideration
Desktop
Retargeting Ads
Generate Conversions
Direct to publisher integrations offer unapparelled control and efficiency benefits while providing access to high quality content.
CTV/OTV
700+ Publishers/Apps
Web + Mobile
Thousands of Websites and Apps
Streaming Audio
Access To Leading Platforms